We're Glad You Asked! We, like you, understand the concerns about questionable ingredients in many of the beauty and personal care products out there, which is why we have chosen to eliminate over 400 questionable ingredients from our beauty products and are holding ourselves to a higher standard than what is legally required. We're also 100% against animal testing, that is why all of our beauty products are certified cruelty-free. Plus, many of our products are vegan and gluten-free. Clean Beauty from Brandless™ is about including only the ingredients necessary for the product to function well, while avoiding all kinds of fillers and potentially-harmful chemicals you should avoid.