Meet the team:
Tiffany Vail
Chief Executive Officer
Tiffany Vail
Chief Executive Officer
Tiffany Vail is at the helm of innovation and growth at Brandless,
steering it to be the industry's go-to wellness platform. In today's wellness-centric era, her expertise in making
cutting-edge solutions universally accessible is invaluable. Tiffany's experience, from co-founding the Virtual
Reality travel app, Wander, to her impactful tenure as COO of Denik, underscores her proficiency in enhancing
operational efficiency and profitability.
At both Wander and Denik, Tiffany's leadership was marked by strategic streamlining, implementing efficiency protocols,
and notably amplifying profitability. Her track record demonstrates not just her ability to boost operations but also
her vision to anticipate and act on industry trends. As Brandless navigates its rapid growth trajectory, Tiffany's
blend of innovation, strategic insight, and operational excellence ensures its continued ascent in the wellness domain.
Jeff Lind
Chief Operating Officer
Jeff Lind
Chief Operating Officer
Jeff Lind, the COO of Brandless, is a trusted figure in both the financial and creative sectors.
Beginning on Wall Street, Jeff mastered the art of derivatives and mergers, becoming a verified expert in financial
valuation. His journey then led him to establish Codeword, a digital-first advertising agency. Under his mindful leadership,
Codeword grew to be Utah's premier agency, centralizing its presence in New York City. This well-curated success led to its
acquisition by WE Communications in 2019.
Pivoting to the world of art, Jeff showcased his versatility by steering Color Factory, an innovative platform in the realm
of experiential art museums. With flagship locations in NYC and Houston, it stands as a testament to his knack for sustainable
growth. With a career spanning from the rigorous terrains of Wall Street to the vibrant corridors of art, Jeff brings a
personalized touch to Brandless, driving towards a better future.
Matt Durham
President
Matt Durham
President
Matt Durham, President at Brandless and VP at Clarke Capital, is a growth-expert in the consumer sector, blending
investment and operations. Known for a people-first approach, he's lauded for fostering team culture and driving growth,
resulting in groundbreaking business outcomes. At Johnson & Johnson, Matt led billion-dollar brands, achieving sustainable
growth. Notably, under his helm, Zarbee’s Naturals doubled its value, marking J&J's top acquisition.
Previously at Goldman Sachs, Matt's focus on growth-oriented businesses became a catalyst for his entrepreneurial
ventures, leading to successful launches and acquisitions. His holistic background, from scaling businesses to strategic
acquisitions, combined with an MBA from BYU, positions him as a trusted leader in the industry. With a rich personal life,
including five children, Matt embodies a blend of professional acumen and grounded values.
Stan Soper
Chief Legal Officer
Stan Soper
Chief Legal Officer
Stan Soper, a Yale Law and BYU graduate, started in business and corporate law, handling contracts, mergers, and international affairs. He transitioned to Nutraceutical International Corporation in 1997, serving as General Counsel for over two decades. In addition to a brief venture into founding an Internet startup, Stan's roles expanded at Nutraceutical, managing regulatory affairs and spearheading international expansions as Senior Vice President, reaching 60 countries. His strategic vision is evidenced by the 60+ acquisitions he's overseen in the natural products domain. Today, at Brandless, Stan is the Chief Legal Officer, providing legal expertise and managing the manufacturing subsidiary's growth and profitability. His journey showcases a harmonious blend of legal mastery, entrepreneurial flair, and strategic acumen.
Rob Lund
Chief Financial Officer
Rob Lund
Chief Financial Officer
Rob Lund, Brandless' CFO since 2022, brings a rich financial and global business background. Former
financial leader at Instructure, USANA, and MonaVie, with stints at GE Capital and JC Penney. Before Brandless, Rob made
significant impacts at Ampleo, a management consulting firm. As a Partner and SaaS/Technology Practice Lead, he was pivotal
in business strategy, consultant training, and spearheading finance operations, including M&A activities.
His educational credentials are equally impressive: a Finance-centric Master from Harvard, an MBA from Westminster, and a
BS in Accounting from the University of Utah. Certified as a Lean-Six-Sigma Black Belt, Rob blends expertise with precision.
Outside of his professional realm, Rob enjoys skiing, exploring with his family, and delving into historical literature.
Mitch Weight
Chief Revenue Officer
Mitch Weight
Chief Revenue Officer
Mitch Weight, Chief Revenue Officer at Brandless, has been pivotal in expanding the company's e-Commerce footprint. As
the CRO, he oversees diverse revenue streams, from retail and direct-to-consumer to major platforms like Amazon and
Walmart.
Before joining Brandless, Mitch demonstrated leadership at notable firms like Lumio, MX, and doTERRA. He founded Opinion
Shift, a growth marketing agency he helmed for 13 years—helping dozens of brands scale to multiple billions in annual
sales. Adding to his portfolio, Mitch was a founding partner at National Brand, focusing on branding and growth marketing
investment.
His vast knowledge, merged with dynamic leadership, has made him integral to Brandless's revenue growth. Having both
corporate and entrepreneurial expertise, Mitch is poised to drive Brandless towards further innovation and expansion.
August Toscano
Chief People Officer
August Toscano
Chief People Officer
August Toscano, as Brandless's Chief People Officer, embodies leadership excellence in human resources. With an
illustrious career history, August's collaborations with top-tier organizations have honed his HR mastery.
Before joining Brandless, he held pivotal HR roles at renowned entities like Workplace Advisors, Regions Financial
Corporation, Winn-Dixie Charitable Foundation, Citi, and PepsiCo. These experiences have molded August into an HR
maestro, enriching Brandless's HR endeavors.
Serving Brandless for over two years, August has been central to key processes like recruitment, hiring, and employee
management. His guidance has been instrumental in fostering employee growth, ensuring their success aligns with
Brandless's upward movement.
With an unwavering commitment to nurturing talent and ensuring employee well-being, August stands as an exemplary Chief
People Officer, driving Brandless's human resource vision forward.
Audrey Kemp
Zeal's President
Audrey Kemp
Zeal's President @ Brandless
Audrey Kemp, heading Zeal under Brandless, has swiftly made significant strides in her two-year tenure. Before Brandless,
Audrey shone as Inpivota's Chief Product Officer, masterfully overseeing product lines and a high-value Amazon account.
Her entrepreneurial flair is evident: she founded a billing software company for mental health providers and co-initiated
Franklin Discovery Academy, crucially shaping its special education wing.
Additionally, Audrey's community involvement is commendable, serving on the South Valley Chamber of Commerce's board.
With her diverse background and dedication, Audrey is perfectly positioned to steer Zeal on a trajectory of growth and
innovation.
Adam Casto
Ambrosia's President
Adam Casto
Ambrosia's President at Brandless
Adam Casto, currently at the helm of Ambrosia under Brandless, has a stellar track record in business development and
branding. Before leading Ambrosia, Adam showcased his prowess as Brandless's Executive VP of Business Development. His
previous stints as Chief Revenue Officer at both XOLogic and DevonWay highlight his versatility in the software domain.
Adam's entrepreneurial edge is evident: founding REES Capital and playing a significant role at MediConnect Global as
their Executive VP of Business Development. Furthermore, his branding expertise was showcased at Richter7, a
distinguished branding firm.
With a diverse background spanning software, branding, and entrepreneurship, Adam's leadership at Ambrosia promises
continued growth and innovation. His journey reflects a fusion of strategic insight, corporate leadership, and a keen
business acumen.
